Author: Taylor Hamilton

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How to Create and Manage an Effective PPC Campaign

 

PPC advertising is a marketing strategy used by the best SEO marketing services to generate clicks and hits on your website. It uses keywords to funnel traffic to your site and subsequently boost consumer awareness and hopefully sales. In this article we will outline a number of steps you can take to create and manage a PPC campaign of our own.

 

1.     Goal setting

Understand the objectives and goals of your campaign, this will help to plan and execute the most effective and efficient strategy. Objectives can vary from increasing website traffic to generating brand awareness.

 

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2.     Platform choice

PPC ads can exist on a variety of digital platforms i.e. Google, Facebook, Twitter or Bing. It is important to identify which platform you wish to pursue your PPC campaign through and then adjust your campaign according to this.

 

3.     Target

Articulate which audience it is you wish to target with your ads. This can often be done geographically i.e. targeting a consumer based on where they are operating from; or it can be device orientated i.e. whether they are using a mobile.

 

 

4.     Identify keywords

It is important to create a list of core keywords for your campaign, ones that best link the consumer to your product/service. It is also crucial that this list in constantly updated and, ensure you get rid of ineffective keywords and keep those that are highly relevant.

 

5.     Ensure your ad copy is relevant and effective

The copy that exists in your ads is crucial to your marketing success as it is the prime way of communicating about your product or service. The ad text should include some of your key words, highlights your value offering, and consist of a call to action. This is one of the most effective and immediate ways a campaign can entice clicks and engagement with customers.

 

6.     Utilise ad extensions

Ad extensions include phone numbers, addresses, store ratings, or additional links. They can help to make your ad appear and feel more relevant to the consumer. Ad extensions can help to provide an extra layer of legitimacy, which is favoured highly by google, and will thus make them more likely to place it higher on their results pages.

 

7.     Schedule ads strategically

There are many options when it comes to scheduling your ads i.e. on certain days, hours, whenever a customer searches online. Different times of the day and week will be more effective than others. Spend time understanding which times are optimal and adjust your ad scheduling accordingly.  This helps to make your PPC more effective and give you better value for money.

 

8.     Create the most effective landing pages

The landing page is the page in which the user is directed when they click on your ad. The quality of a sites landing page is used by google and other search engines to determine ad quality scores, and is thus an important factor in creating an effective PPC campaign. The quality and usefulness of a websites landing page will directly affect customer experience, greatly determine their sites chance of sales. Effective landing pages should be informative and include calls to action to direct the user.

 

9.     Track the competition

It is crucial to understand where your company and its digital marketing campaign are in relation to competitors in the industry who are going after the same customers. It is important to ensure your ads are constantly outdoing the competition through unique and effective copy/design.

 

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10.Track progress

Once your PPC campaign is underway you should be constantly monitoring its results and effectiveness. Google analytics provides a useful means of quantitatively assessing user behaviour.  Google analytics will allow you to assess things such as ‘bounce rate’, that is the amount of searchers that visited your site but did not engage.

 

 

by Taylor Hamilton Taylor Hamilton No Comments

Common Mistakes People do when Designing their Homes

It is only natural to be overwhelmed by imaginations and ideas as you plan on the best ways of designing your new home. If you are not sure about where to start, why not begin with an online search? You will find a wide range of home designs online which will provide a glimpse of what you can add in your new home. However, it all goes down to your taste, preference and style. However, even with inspiration from online home designs, people still make mistakes in their home design which ultimately interferes with the comfort of their homes. Thus, you need to know the common design mistakes and how to avoid them.

First, never disregard the HVAC system. If you fail to plan this system properly, you will have to deal with numerous problems related to growth of mold and moisture. Such issues form the foundation of various health hazards. Thus, it is necessary to be keen on the unit size; small models may fail to cool or heat your home effectively while the big ones often consume huge amounts of energy. Therefore, it is up to you to pick a size that suits the size of your home and budget.

Moreover, you need to plan your space well to ensure that it accommodates all your needs. For instance, you need to place the right furniture at the right places to avoid making the space cramped. Additionally, consider the number of closets to place in every room to ensure fruitful use of the remaining space.

Finally, Lighting is a significant element during home design. Proper lighting entails installing the right lighting fixtures and windows. Poor lighting can completely ruin the appearance of a room because it will be difficult to view the interior décor. Thus, install lighting depending on the use of every room.

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Customer Service Skills that Every Salesperson Must Have

There are a variety of customer service skills that every salesperson must possess if they are looking forward to meet with clients. Failure to have employees with the best customer service skills may cause your business to lose crucial customers. Luckily for business owners, to avoid such an occurrence, there are universal customer service skills that any employee can master that can help in winning new customers as well as in their retention.
Although most people fail to acknowledge, Patience as an integral customer service skill, it plays a significant role in winning and retaining customers. When confused and frustrated clients reach out to support for help, they usually feel appreciated when they are handled by a staff who is patient and understanding to them. An impatient employee will not only make the customer feel bad about it but will also push them away.

Attentiveness is another customer service skill that is essential to providing excellent service to them. You need to be patient as you listen attentively to what they say without interrupting or missing the point. A customer needs a person that understands them and grasps everything of what they are putting across. Additionally, you need to be attentive to the feedback that you receive so that you can be able to answer to a particular call correctly.
Communication skills and convincing ability should be on-point. You will need to find an employee that can convince the customer that they are the best at what they do and that your services are the best in the market. Additionally, they should communicate properly and respectfully to the clients without being rude.

However, an excellent communicator does not confuse being assertive to rudeness. Finally, excellent customer service entails having knowledge of the product, ability to read the mind of the customers, persuasion skills and ability to handle shock. As such, it is important that a business owner hires employees and also acquires the skills that are vital in provision of excellent services to clients.

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Factors that Determine the Rate of Growth of an Economy

An increase in the amount of goods and services that a particular economy can produce in a given time is what is referred to as economic growth. Policy makers across the globe believe that economic growth is good, whether it comes about due to increase in consumer spending or through exportation of products. However, it should be noted that, unchecked or unstable economic growth will always come at a cost to the citizens of that nation. For example, increase in inequality in income distribution might result to political turmoil which could hamper the growth of the economy after some time. As such, policy makers and the experts of economic matters are tasked with a duty to ensure that there is health growth that may result from a variety of reasons.

First, increases in productivity will result to growth of the economy. For example, an increase in output will translate to increased revenue or gross domestic product to a country. On the other hand, economists will measure input levels with the amount of capital invested or the workforce. As such, the economy is said to be growing when the output of the country will be exceeding its input. For example, great wealth creation is associated with high productivity.

Population growth is also associated with the growth of an economy. As the population increases, so does the economy grow. Such an assumption is attributed to the fact that people produce and consume using the wages that they earned after working. Additionally, as the population grows, the demand for goods and services also goes high which consequently results to a rise in the national productive rate.
Finally, education level and health status of a nation will determine how the economy will change. It is clear that people that are well-educated with good health will contribute greatly to productivity that will result to high economic growth rate.

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Shopping Tips for Men

Most men do not enjoy the shopping experience; they just shop because it is necessary. As such, though they love dressing well and experiencing the extra confidence because they know they look good, shopping is still not a priority for most guys’. The problem is that shopping involves visiting several stores, comparing the prices, bargaining and at times, you lack an idea of what you really want. In the long run, shopping becomes a tiring, time-consuming and an annoying experience. Well, you no longer have to loathe shopping because we have some tips that will transform your shopping experience.

First, you need to realize that shopping in a hurry can lead to the purchase of wrong and ill-fitting clothes. That means that you have to understand your body type; each body type requires specific prints and fabric. Therefore, you may just have to research on the style that works for your body type. For instance, muscular men would not want to have shoulder pads on their formal jackets. Additionally, tall men shouldn’t consider the idea of wearing suits with narrow and vertical stripes because they give a much slimmer impression. With these ideas in mind, it will be easy to pick out a specific outfit from the store.

Moreover, when deciding on whether to shop or not, you need to take an inventory of your wardrobe. That way, you will identify outfits that you keep buying and those that you have completely forgotten about. However, there are some things that should never miss in a man’s wardrobe: blue jeans, white shirts, black ties and shoes. These things can be paired with most outfits and will never be termed outdated.

Finally, don’t be afraid to experiment with different brands; you don’t want to stick to one brand all your life. Most importantly, ensure that all the clothes you purchase fit perfectly.

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How to Relate to your Elderly Parents

As we grow to adulthood, our parents continue growing old and therefore, we have to take care of them. For most people, this can be a difficult transition because they are always used to having their parents look after them. As such, it becomes difficult to adjust to the reversed roles as well as the physical and psychological changes that characterize people in their old age. However, there is no need to run away from these problems, all we need to do is understand these changes and establish ways of helping our parents.

The first thing that we need to do is understand the problems that our parents’ undergo. After retirement, they are no longer financially independent and may lose purpose in life. Others may feel that they are no longer important in the family. Additionally, most of them suffer from deteriorating health and can even lose mobility. Moreover, our elderly parents have specific expectations of how they expect to be treated in their old age; they desire to be valued and to be recognized as important advisors. However, the schedule and the responsibilities of their children may not allow them to dedicate most of their time to meeting these expectations.

Though differences may arise between children and their aging parents, it is necessary for the former to treat the latter with affection, patience and respect. Such treatments can prevent problems such as feelings of isolation and loneliness. Some children are known for treating their parents wrongly just because they are more healthy and capable. It is necessary to be sensitive to their needs and opinions. Also, don’t always tell them what to do even if you disagree with some of their decisions.

The moment we understand the physical and mental needs that characterize old age, we will be able to take better care of our aging parents.

by Taylor Hamilton Taylor Hamilton No Comments

Marketing Challenges for a Small Business and How to Overcome Them

When it comes to marketing, a new entrant in the market will face a variety of challenges which may result in the eventual fall of the business. It is, therefore, important that before one opens a new business they understand the probable marketing challenges and device methods of overcoming them. Additionally, you can try to have a team of experts or a close friend who is competent in marketing as well as keep-up with the current technology changes which will be an asset during the cut-throat competition that is there for the available market.

First, you will need to focus on the way that you feel and the most appropriate way to market your business. For example, you may build your own network of clients and business partners through social media which has become a major marketing platform for both the small and large businesses. There are others such as online advertising, SEOs, mobile and online marketing and so on that might work for your business.

Make sure you differentiate yourself from all the other players in the industry. You can do that through having unique brands, excellent customer service and selling quality product to your clients. As such, you will not only be winning new customers but you will be able to retain those that are already in the system. Remember, loyal customers are the most important part of a business because they ensure that it keeps running even when it is difficult to get new ones.

You will need to allocate yourself time to do outreach so that your business can get the attention of the potential clients. As such, you will need to invest in marketing by allocating resources such as employees and income towards this venture. Otherwise, you might have an excellent business, with quality products but without any customers.

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Challenges Experienced by New Business Owners

A lot of entrepreneurs feel that starting a business is a significant accomplishment. Additionally, they also agree that maintaining a new business is even more challenging than an already existing one. Every business, be it small or large, will face several similar standard challenges. For example, recruitment, creating a good image and so on, will be some of the common challenges that all businesses experience. However, there are a variety of unique challenges that only apply to new business which could determine whether it will succeed or fail; they include:
A new business will tend to depend on a particular client for survival before it can grow and manage to diversify the client base. As such, for a business that depends on a particular customer for survival, we can simply say that it is more of an independent contractor, as opposed to being business ownership. Additionally, you might find that the clients that need products on crediting are flocking to your shop, which is a further risk to your business.
Money management is another challenge that a new entrepreneur will experience since there are cash-flows that might be draining others before they can stand. A business man can avoid this challenge by seeking funds elsewhere or having a huge customer base to help in such instances.

There is also the challenge of long working hours which may cause wearing out of a passionate entrepreneur. The desire to achieve may cause the business owner to overwork resulting to fatigue that may consequently lead them to making rash decisions such as quitting when they need to make critical choices.

A new business faces the challenges of bankruptcy or stalling if the owner is sick or dies. As such, the entrepreneur is the sole manager of the business and thus he affects the operation of it depending on the situation. For example, if he is hit by a car, the business may stop to go on. The bottom-line is that a new entrepreneur should be aware of the challenges that the business might experience and prepare to face them accordingly.

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Do’s and Don’ts of Bathroom Remodeling

There comes a time when incorporating a few changes into the bathroom is mandatory; you may want to make it cozy or simply more suitable to your needs. It is necessary to ask yourself why you are remodeling the bathroom so that you can identify the specific aspects to incorporate. Most people tend to focus on functionality when redesigning this space.

Bathroom repairs can be very expensive and that’s why it is necessary to invest in durable fixtures. Thus, even as you consider the style and fanciness of a fixture, don’t forget to check its quality. It is easy to identify durable fixtures by the name of the manufacturer or the online feedback the item has received from customers. If you are still having problems picking the right fixture, you can seek advice from a professional plumber.
When planning to remodel the bathroom, you need to have a list of all the things that you require. With a list, you will have an easy time explaining yourself to the remodeling contractor. Additionally, allocate a sufficient financial amount to the remodeling to ensure that the project runs smoothly.

Moreover, be ready to experience challenges some of which may be small while others can cripple the project. Therefore, ensure that you prepare for these challenges by setting aside funds for emergencies. Also, don’t expect the remodeling to be completed in weekend; it could take a few weekends depending on all the designs and fixtures you want added.

The most important thing that you need to do is get an experienced and competent contractor to help you with the job. If you are not sure of where to get one, you can ask a friend, neighbor or simply conduct an online search.
With a reputable contractor, excellent materials and sufficient budget, your bathroom remodeling project will run smoothly.

by Taylor Hamilton Taylor Hamilton No Comments

Common Mistakes During Home Renovation

If you are thinking of renovating your home, you are on the right track; it is actually cost effective when compared to buying or building a new home. It is also a perfect way of getting to incorporate designs that you have always wanted. Therefore, even if you are renovating a home you have newly acquired, you can always remodel it to suit your style, needs and tastes. However, whichever your reason is for renovating, there are certain mistakes that you should avoid.

First, don’t consider the idea of buying cheap material for the renovation. Thus, it is necessary to save adequate money for the project and end up with quality and durable materials. Cheap and low quality materials translate to a cheap home which in turn decreases its value. Using cheap materials is not a good idea for anyone planning to sell their home in the future. Moreover, most people fail to budget for their renovation and if they do, they do not stick to it. Shopping for renovation materials without a budget can lead to overspending and you run the risk of going broke even before the renovation project ends.

Most homeowners tend to ignore lighting and its overall impact to the home. Therefore, it is good to know the type of lighting fixtures to incorporate. For instance, the kitchen can do with bright lighting but the bedroom cannot. Also, most people tend to forget the needs of their home during the day and when the sun sets. Improper lighting also goes with installing the wrong windows which either limit or let in too much light.
The other mistake that most people do is choosing extremely bold colors that would require a fortune for replacement. Thus, instead of going for trendy designs why not choose cheaper alternatives such as throw pillows.

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